The Rise of Experiential Retail

The Rise of Experiential Retail

Have you noticed how stores don’t always seem like stores these days? Brew pubs, coffee bars, kiosks, product demonstrations, smart mirrors, virtual reality, how-to classes, pop-up shops, concept rooms, dedicated brand spaces . . . you can find any number of them in your next trip to the mall. They’re all part of the brave new world of “experiential retail.” Read more »


It’s An Omnichannel World

It’s An Omnichannel World

Last week over 300 in-store innovators from over 150 retailers gathered in Seattle for the 2016 Future Stores Conference. Future Stores brings together retail operations, omnichannel, customer experience and IT executives to focus on in-store innovation and how to bridge the digital and physical retail environments. As part of this we learned that there’s a fine line between creepy and cool, especially when it comes to digital technologies in-store. Read more »


A Quick Look at Omnichannel Essentials: Present and Future

A Quick Look at Omnichannel Essentials: Present and Future

Across the industry, retailers are working on initiatives to create a more consistent cross-channel experience, capture a single view of the customer, and improve enterprise-wide inventory visibility. However, even with these shared priorities, each retailer still has its own unique take on the essentials of omnichannel, depending on their brand and the ever-changing expectations of their customers. Read more »


Button-Down Innovation

Button-Down Innovation

When we think of innovation today, we of then think of big, audacious game-changers — artificial intelligence, robots, automatons, and so on. But innovation can happen on a smaller scale as well. As the Gant Shirtmakers have proven, innovation doesn't require large-scale genius. Simply changing where and how you place a button on a shirt can create a valuable brand, important differentiation, and even a teenage totem. When it came to innovating their business, thinking small was just as important as thinking big. Read more »


RBTE 2016: All Roads Lead To Shopping

RBTE 2016: All Roads Lead To Shopping

Retail veterans Brian Kilcourse, Managing Partner of Retail Systems Research, and Richard Mader, owner of Mader International Consulting, both attended this year's RBTE conference and expo in London. In this post, they note clear differences in what US retailers are focusing on in terms of technology, compared to their UK counterparts. Read more »


How Advanced Clienteling Can Transform the In-Store Experience

How Advanced Clienteling Can Transform the In-Store Experience

At NRF this year, Starmount talked to a number of retailers and industry analysts about the role of the store associate and technology. Self-service technology doesn’t get the associate involved, which can be a barrier to selling. We believe the proper role is to arm store associates with the right in-store technology, which can greatly improve the selling process and be an overall brand differentiator. Read more »