The Fast Track to Mobility: One Technologist’s Viewpoint

In a recent interview with RIS News magazine, Starmount President Jerry Rightmer was asked four questions about the retail space as it stands today and how mobile technology will begin to change it.  The article with Jerry’s responses can be found here, or for a longer response we recorded Jerry’s thoughts in a video.  Listed below are the questions and the time at which they are asked in the video in case you’d like to fast forward.

1. We know mobility in retail is experiencing a fast track adoption rate. What types of changes do you expect to see as the result of this fast track adoption in the next 24 months?  0:12
2. What mobile applications will deliver the most benefit or the quickest ROI to retailers?  2:16
3. Mobile sales support tools help retailers level the playing field with smart shoppers.  Of the many sales tools available to retailers, which ones are on the retailer’s fast track for adoption?  3:29
4. How will mobile applications affect the use of customer data in a retail environment?  4:26

Post by: Jerry Rightmer | Jun. 18, 2012 3:35pm EDT | Permalink